You typed your address into a free home value tool on Sunday evening; by Monday lunchtime three agents had called and two had texted. Nothing malfunctioned. The site did what its fine print said, and the figure on the screen was the bait, not the product. This page explains why the phone rings, what the callers are allowed to do, how to make them stop, and how to get a number for your home that nobody else sees. For what you keep once the house is sold, see the pillar on selling costs and net proceeds.
Why does my phone ring the moment I use a free home value tool?
Because on most free estimators you are not the customer. The customer is the agent, broker or lender who pays for your details, and the estimate is what persuades you to hand them over.
The United States Court of Appeals for the Eleventh Circuit set out the mechanics in January 2025. Consumers and their contact information are the "leads", the companies collecting them are "lead generators", and the leads are sold to the merchants who sell the product or to "lead aggregators" that pool leads from many sites for resale1. On a comparison or estimate website the visitor enters information, consents to be contacted by the site's "partners and affiliates", an algorithm matches them with companies, and the site sells the information to those companies so that they can call or text with offers1.
A homeowner asking "what is my house worth?" is an unusually valuable lead, because the question usually precedes a sale: NAR's 2025 Profile of Home Buyers and Sellers counted a record 91 percent of sellers who sold with an agent2. Three kinds of site produce the pattern: portal estimators that earn from the "connect with a local agent" box beside the figure, lead-generation calculators that exist only to be sold, often to several buyers at once, and agent valuation forms on a brokerage's own page, where the caller is the person who built the page.
Was my number sold? What the box you ticked actually said
Usually yes, in the plain sense that money changed hands for your details, and usually lawfully, because you agreed. The sentence near the submit button tends to read "by clicking you agree that our partners may contact you by phone, text or email, including by automated means". It does two legal jobs.
First, it supplies the "prior express consent" that the Telephone Consumer Protection Act (TCPA) requires before anyone may call your cell phone with an automatic telephone dialing system or a prerecorded voice3; the FCC reads "call" to include text messages, as the Eleventh Circuit noted1. Second, it creates what the Federal Trade Commission's Telemarketing Sales Rule calls an established business relationship: an inquiry or application about a seller's goods or services allows that seller to make live telemarketing calls to you for the following 90 days4.
In December 2023 the Federal Communications Commission adopted a rule requiring consent to one seller at a time, so that one checkbox could no longer cover a list of "marketing partners". On January 24, 2025 the Eleventh Circuit vacated that part of the order as conflicting with the ordinary meaning of "prior express consent" in the statute1. A single consent box naming many partners therefore remains lawful, which is why one form can produce calls from several companies and from the aggregators that resell the lead1.
How long are they allowed to keep calling?
Longer than most people expect, but not forever, and not however they like.
| Situation | Rule | Source |
|---|---|---|
| Live sales calls after you filled in a form or asked a question | Allowed for 90 days from the inquiry, unless you tell that seller to stop | 16 CFR 310.2(q)4 |
| Live sales calls after you bought something | Allowed for 540 days from the purchase or payment | 16 CFR 310.2(q)4 |
| Your number is on the National Do Not Call Registry | Prohibited unless the seller holds your signed written agreement naming it and your number, or has an established business relationship with you | 16 CFR 310.4(b)(1)(iii)(B)5 |
| You told a company not to call you | It may not call again, whatever relationship existed before | 16 CFR 310.4(b)(1)(iii)(A)5 |
| Calls to your home before 8 a.m. or after 9 p.m. local time | Prohibited without your prior consent | 16 CFR 310.4(c)5 |
| Autodialed or prerecorded calls and texts to your cell phone | Prohibited without prior express consent | 47 U.S.C. § 227(b)(1)(A)3 |
| Damages you can claim yourself | $500 for each autodialed or prerecorded call made without consent | 47 U.S.C. § 227(b)(3)3 |
| Damages after more than one do-not-call violation in 12 months | Up to $500 for each such call, and up to three times either amount if the violation was willful or knowing | 47 U.S.C. § 227(c)(5) and (b)(3)3 |
Each seller needs its own basis, so one form can produce several lawful callers: the 90-day inquiry window covers the site you actually asked4, while the companies that bought the lead rely instead on the written permission you gave beside the submit button, which the rule recognizes when it authorizes calls from a named party, carries the number that may be called and bears your signature5. Every one of those permissions ends the moment you tell that caller to stop, because calling a person who has stated that they do not wish to receive calls made by or on behalf of that seller is itself a violation5. This is general information, not legal or tax advice.
How to stop the calls that have already started
- Tell each caller to stop, in those words. "Put this number on your internal do-not-call list" triggers the entity-specific rule at once5. Ask for the company name and for the seller the caller represents, which is often a lead buyer you have never heard of.
- Register at donotcall.gov. Registration is free for home and mobile numbers, and most telemarketers should not call once the number has been on the registry for 31 days6. It does not stop charities, political groups, debt collectors or surveys6, and it does not override the inquiry relationship you created on the form5.
- Report the calls that continue. After the 31 days you can report unwanted sales calls on the same site, and calls that play a recorded message can be reported whether or not your number is registered6.
- Withdraw the consent at the source. Email the site where you filled in the form, revoke any consent to be contacted, and ask it to notify every partner it sold the lead to. Keep the email.
- Use your state privacy law if you have one. California residents can tell a business to stop selling or sharing their personal information and to delete it; a business that sells personal information must show a "Do Not Sell or Share My Personal Information" link and cannot require an account to make the request7. Elsewhere, your state attorney general's website will say whether a comparable law applies.
- Keep a log. Date, time, number, company, what you said. Under the TCPA you can sue for $500 per autodialed or prerecorded call made without consent, or after more than one call in 12 months that violates the do-not-call rules, with up to three times that for willful violations3.
The consent you gave on the form is the defense the callers will raise, for the companies it names and the period the rules allow34. Revoking it in writing, and telling each caller to stop, closes the window. This is general information, not legal or tax advice.
What your phone number is worth to the agent (an example)
The persistence makes sense from the caller's side. Take a hypothetical example anchored to the median price of an existing home in the United States, $429,100 in August 2026 according to the National Association of REALTORS®8; the fee percentage and the conversion rate are illustrative assumptions, not quotes.
| Assumption | Figure |
|---|---|
| Sale price (national median, August 2026) | $429,1008 |
| Listing-side fee the agent hopes to earn (assumed 2.5 percent) | about $10,700 |
| Leads the agent calls to win one listing (assumed) | 20 |
| Expected value of each call to the agent | about $535 |
Twenty calls, nineteen refusals, one listing worth about $10,700 at the assumed rate: the twentieth call pays for all the others several times over, which is why the nineteenth refusal deters nobody. The calls are not personal, and politeness does not end them; only "do not call this number again", said to the right company, does5. The fee itself, and whether you need an agent at all, is covered in the guide to selling with or without an agent.
In my years of selling homes in Tenerife and Austria I never once won a client by being the fifth stranger to ring them on a Monday morning. The owners who stayed with me had decided to sell before we spoke; the ones who were still only curious wanted a number, not a conversation.
Where the figure can come from instead
No valuation method needs your number, so the question is only which of the routes that never ask for one suits you.
Three cost nothing: your county's assessor and recorder pages for the parcel, the Federal Housing Finance Agency's House Price Calculator, which grows a past purchase price by the average appreciation of all homes in the state or metro area and which FHFA says does not project the value of any particular house9, and the closed sales of similar homes that you look up yourself. Those three stand side by side, with what each one hands back and why the phone field exists at all, in the page on why the estimate stays hidden until you give a phone number.
The fourth route is the paid one, and it is where the answer to the title question sits. A report you buy has one customer, the person who ordered it, so there is no lead to resell and no reason for a phone field: an email address carries the PDF, and nothing in the flow produces a caller. The free preview shows the layout for your address before you pay, and the trade is a few dollars instead of a consent sentence and the calls that follow it.
What to check before you type your address into any valuation site
A thirty-second inspection tells you whether the figure or your number is the product.
- Is there a phone field, and is it required? A valuation needs an address, a size, a condition and a year, not your phone number. A required phone field is the clearest sign of what is being collected.
- Read the sentence beside the button. "Partners", "affiliates", "automated technology" and "prerecorded" mark the consent the court described, and the reason the calls that follow will be lawful13.
- Search the privacy policy for "sell" and "share". A policy that admits selling or sharing personal information with third parties is telling you what happens next; California residents will find the opt-out link there, because the law requires it7.
- Is the figure shown before or after you hand over contact details? A site that shows the number first is selling a service; a site that asks first is selling you. What the number itself is worth is covered in the guide to how accurate online home value estimators are.
Where CheckValue sits: a report you buy, not a lead someone sells
CheckValue is on the paid side of that table, and the business model is the whole answer to the question in the title: the person who orders the report is the customer, nobody else pays for anything, so there is nothing to sell on. Three consequences follow:
- No phone number, at any step. The flow asks for the address, a few facts about the home and optionally your photos; the free on-screen preview comes before payment, and the finished report arrives on screen and as a PDF you can share by link.
- No agent hears about the request. The address and your inputs are used to calculate the report; they are not passed to agents, brokers or lenders, and nobody from CheckValue calls you.
- The number comes with its evidence. The point value and range sit beside the comparable sales, the official price index for the area, the market tempo and an estimate of selling costs and net proceeds, each with a numbered source: the material you would otherwise be offered in exchange for a listing appointment.
What it is not: a licensed appraisal, and no substitute for one where a lender, a court or a tax authority requires it. The page on how an AI valuation works describes the method; the pricing page lists the single report and the packs. If you do decide to sell, the pricing strategy guide covers setting a list price from the comparables you now hold, and the agent you eventually choose will be one you called.
Frequently asked questions
Why do agents call non-stop after a free home estimate?
Because the estimate was the bait and your contact details were the product. Lead-generation sites collect what you type, match you with partner agents, brokers or lenders and sell the lead to them, sometimes to several buyers at once and sometimes on to aggregators who resell it. Each buyer then calls, and the consent sentence beside the submit button made those calls lawful for the period the Telemarketing Sales Rule defines.
Was my number sold to realtors when I used a home value tool?
In most cases yes, and in most cases with your agreement. The fine print beside the button typically says that the site's partners may contact you by phone, text or email, including by automated means. That sentence supplies the prior express consent the TCPA requires for autodialed calls and texts and creates a 90-day established business relationship under the FTC's Telemarketing Sales Rule for live calls. Who bought the lead is rarely disclosed.
How do I stop spam calls after a home valuation?
Tell every caller to put your number on its internal do-not-call list and note the date; the Telemarketing Sales Rule forbids further calls from that seller. Register at donotcall.gov, which is free and takes effect after 31 days, and report the calls that continue there. Email the site to revoke your consent and ask it to inform its partners. Keep a log of every call in case you need to complain or sue.
Can they still call me if I am on the Do Not Call Registry?
For a while, yes. The registry does not block calls from a seller that has your signed written agreement or an established business relationship with you, and under 16 CFR 310.2 an inquiry or application creates such a relationship for 90 days. Once you tell that seller not to call, the exception ends for it. The registry also never covered charities, political groups, debt collectors or surveys.
Can I get a home value estimate without giving my phone number?
Yes. Your county assessor and recorder show assessed values and recorded sales without asking who you are, the FHFA House Price Calculator moves your purchase price to today with the official index for your area, you can pull closed sales of similar homes yourself, and a paid valuation report such as CheckValue needs an email address for the PDF but no phone number. None of these routes puts you on a call list.
How do I make a lead-generation site delete my data?
Write to the address in its privacy policy, state that you revoke consent to be contacted, and ask for deletion and for notice to every partner that received the lead. California residents can use the right to opt out of sale or sharing and the right to delete under the CCPA; businesses that sell personal information must offer a Do Not Sell or Share link and cannot require an account to use it. Elsewhere, check your state attorney general's website.
Does CheckValue pass my address or contact details to agents?
No. CheckValue sells the report to you and nothing to anyone else. The flow asks for the address, a few facts about the home and optional photos, never a phone number; the free preview shows the layout before you pay, and the report arrives on screen and as a PDF. Your address and inputs are used to calculate the report and are not passed to agents, brokers or lenders, and nobody from CheckValue calls you.
This article is general information, not legal, tax or investment advice. Figures and rules carry the year they were published; check the cited source for the current version.
Sources
- 1courtInsurance Marketing Coalition Ltd. v. Federal Communications Commission, No. 24-10277 (opinion of January 24, 2025)United States Court of Appeals for the Eleventh Circuit · 2025Describes lead generation: consumers enter information on a comparison-shopping website, consent to contact by its partners and affiliates, and the site sells the leads to the matched companies and to aggregators that resell them; vacates Part III.D of the FCC's December 2023 order (one-to-one consent, logically and topically related calls) as exceeding the FCC's authority under the TCPA.media.ca11.uscourts.gov ↗
- 2statisticsFSBOs Reach All-Time Low, More Sellers Rely on AgentsNational Association of REALTORS® · 2025Release of November 11, 2025 on the 2025 Profile of Home Buyers and Sellers: a record 91 percent of home sellers sold with the assistance of a real estate agent and 5 percent of sales were for sale by owner.nar.realtor ↗
- 3law47 U.S.C. § 227: Restrictions on use of telephone equipment (Telephone Consumer Protection Act)Legal Information Institute, Cornell Law School · 2026Subsection (b)(1)(A) prohibits calls to cellular numbers using an automatic telephone dialing system or an artificial or prerecorded voice without the prior express consent of the called party; subsection (b)(3) gives a private right of action for $500 in damages for each such violation, and subsection (c)(5) gives a person who has received more than one call within 12 months in violation of the do-not-call regulations an action for up to $500 in damages for each such violation; a court may award up to three times those amounts for a willful or knowing violation.law.cornell.edu ↗
- 4law16 CFR § 310.2: Definitions (Telemarketing Sales Rule)Electronic Code of Federal Regulations, Office of the Federal Register · 2026Paragraph (q) defines an established business relationship as a purchase, rental, lease or financial transaction within the 540 days before a telemarketing call, or an inquiry or application regarding the seller's goods or services within the 90 days before the call.ecfr.gov ↗
- 5law16 CFR § 310.4: Abusive telemarketing acts or practices (Telemarketing Sales Rule)Electronic Code of Federal Regulations, Office of the Federal Register · 2026Paragraph (b)(1)(iii) prohibits calls to a person who has said they do not want calls from or on behalf of that seller and to numbers on the National Do Not Call Registry unless the seller has the person's signed written agreement naming the seller and the number, or an established business relationship; paragraph (c) confines calls to a residence to between 8:00 a.m. and 9:00 p.m. local time.ecfr.gov ↗
- 6officialNational Do Not Call RegistryFederal Trade Commission · 2026Registration of home and mobile numbers is free; most telemarketers should not call once a number has been on the registry for 31 days; unwanted sales calls can be reported on the site after that period and prerecorded calls whether or not the number is registered; charities, political groups, debt collectors and surveys may still call.donotcall.gov ↗
- 7lawCalifornia Consumer Privacy Act (CCPA)Office of the Attorney General, State of California · 2026The right to opt out of the sale or sharing of personal information and the right to delete; businesses that sell personal information must post a 'Do Not Sell or Share My Personal Information' link and cannot require an account to submit a request; the law applies to for-profit businesses above revenue or volume thresholds, including those deriving 50 percent or more of annual revenue from selling Californians' personal information.oag.ca.gov ↗
- 8statisticsNAR Existing-Home Sales Report Shows 2.0% Decrease in AugustNational Association of REALTORS® · 2026Released September 10, 2026: median existing-home price of $429,100 in August 2026, up 1.6 percent from $422,400 a year earlier; the anchor for the worked example.nar.realtor ↗
- 9officialHouse Price Calculator (FHFA House Price Index datasets)Federal Housing Finance Agency · 2026The calculator projects what a house bought in a given quarter at a given price would be worth today if it had appreciated at the average rate of all homes in the state or metro area, using the purchase-only index for states and the 100 largest metro areas; FHFA states that it does not project the actual value of any particular house.fhfa.gov ↗





